Key Changes in DUAB for Small Businesses
1. New ‘Recognised Legitimate Interests’ Data Processing Basis
DUAB introduces “recognised legitimate interests,” allowing public bodies to request data with fewer objections from individuals. This can streamline data sharing, but it’s important to review your data-sharing agreements to ensure they’re clear and transparent.
2. Shift to Opt-Out Consent for Marketing
In marketing, DUAB allows businesses to use an opt-out system rather than explicit consent. This presents an opportunity to refine your marketing processes, implement opt-out mechanisms, and ensure your practices align with the law, demonstrating transparency.
3. Broader Use of AI in Data Processing
The bill allows businesses to use AI for tasks like profiling and automated decision-making. However, it requires safeguards for individuals to challenge AI decisions. Now’s the time to evaluate your use of AI and prepare systems to address these safeguards.
As a forward-thinking business owner, it’s crucial to stay updated on changes affecting your operations. One key development is the UK's Data (Use and Access) Bill (DUAB), which introduces major updates to data protection laws. Here’s a practical breakdown of what you need to know.
AI and Intellectual Property Concerns
DUAB has sparked debates over AI’s use of intellectual property, with public figures calling for stronger copyright protections. This highlights the importance of transparency in AI use. Ensure your business is clear on how it uses AI, especially when relying on external data sources.
Practical Steps to Prepare
- Update Data Policies: Revise agreements to align with DUAB’s lawful bases.
- Adapt Marketing Strategies: Implement opt-out consent and maintain clear documentation.
- Enhance AI Transparency: Prepare systems to allow users to challenge automated decisions.
- Strengthen Internal Complaints: Ensure your internal processes are strong to handle disputes.
- Review ePrivacy Compliance: Update cookie policies and ensure transparency on tracking technologies.
GET FREE CONSULTATION
Stay Ahead of the Curve
The Data (Use and Access) Bill is more than a compliance issue—it’s an opportunity to refine your business practices. By staying proactive, you can build stronger relationships with customers and maintain a competitive edge. Be sure to take action now so you’re ready when DUAB becomes law later this year.
How is your business preparing for these changes? Let me know how DUAB will impact your operations.
